How do you keep fishing fun when fishing in not only your hobby but also when the business of fishing is your life’s work. 
This book is the story- told in a number of short, true-to-the-experience stories- about how one fishing editor almost lost simple pleasure of fishing when he became disillusioned with the fishing business –a business that, line any, can be tawdry- anything to make a buck, companies willing to swap free equipment or trips for glowing articles, magazine publishers eager to print anything that sells an ad.